Friday, October 26, 2012

The Rise Of The Disruption Economy

One of the many interesting Airbnb listings of places to stay 

By now we’ve gotten used to the disruption that the rise of the social Web has created in the media industry, where it has upended traditional business models and allowed creators of content to connect directly with their audience. But that same wave of socially driven disruption is now moving through the rest of the economy, too—particularly in services that can be easily socialized, such as the hotel business, the taxi industry, or the education market. As that wave progresses, we’re seeing such companies as Airbnb, Uber, and Coursera run into more and more regulatory hurdles, but the writing is already on the wall: Service businesses that don’t use social features to lower barriers and increase efficiency will likely not survive long.

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