While holiday shopping this year, you might want to pay more attention to how things smell in the stores you're visiting. Those scents just might make your spend more. While lighting and music can play a big role in how much people spend, new research indicates that certain kinds of smells can also inspire shoppers to spend more.
Simple smells, as opposed to complex blends of scents, are powerful motivators when it comes to spending, researchers at Washington State University found.
That is because simple smells — such as citrus or pine — don’t require much mental processing on the shopper’s part and frees their brains to focus on shopping.
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