Pharma's race for a 'pink viagra' finally has a winner, and the promises for it are grand. Osphena, as the recently FDA-approved drug is called, is the newest answer for painful sex. The drug’s creator, pharmaceutical company Shionogi, Inc., is particularly interested in the more than 64 million U.S. women who have hit menopause, half of whom, it claims, could use the drug. In theory, that’s a lot of women who could be having a lot better sex, and soon.
If even a fraction of those women are interested, the drug’s approval could be the start of a long-awaited dream for the pharmaceutical industry, which has labored for decades to define a catchall disorder of women’s sexuality and then develop a series of drugs to help. It’s been a fraught process, in which pharma has been accused of inflating numbers and has failed time and again to satisfy drug safety regulators at the FDA.
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