Wednesday, June 19, 2013

Clapping Contagion: Applause Spreads Like a Disease

[Pin It] Applause spreads like a disease, according to research published June 18, 2013 in the Journal of the Royal Society Interface.


How do you decide when to start clapping after a virtuoso performance? And when do you stop?

New research finds the answer lies in what other people around you are doing. The louder the applause — indicating that more people are clapping — the more likely you are to join in, according to the study published today (June 18) in the Journal of the Royal Society Interface.

The findings aren't just about clapping: Researchers are trying to understand how social behaviors, including everything from fashion trends to political protests to suicide, spread among humans. [15 Weird Things Humans Do Every Day]

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