[Pin It] Applause spreads like a disease, according to research published June 18, 2013 in the Journal of the Royal Society Interface.
How do you decide when to start clapping after a virtuoso performance? And when do you stop?
New research finds the answer lies in what other people around you are doing. The louder the applause — indicating that more people are clapping — the more likely you are to join in, according to the study published today (June 18) in the Journal of the Royal Society Interface.
The findings aren't just about clapping: Researchers are trying to understand how social behaviors, including everything from fashion trends to political protests to suicide, spread among humans. [15 Weird Things Humans Do Every Day]
For the rest of the story: http://www.livescience.com/37535-social-contagion-applause-spreads.html