Friday, June 21, 2013

Dim Lighting Sparks Creativity

New German research finds a darkened room encourages freedom of thought and inspires innovation. 

There are certain times when you want the lights turned way down low. One such time, according to recent research, is when you need to think creatively.

 

“Darkness increases freedom from constraints, which in turn promotes creativity,” report  Anna Steidle of the University of Stuttgart and Lioba Werth of the University of Hohenheim. A dimly lit environment, they explain in the Journal of Environmental Psychology, “elicits a feeling of freedom, self-determination, and reduced inhibition,” all of which encourage innovative thinking.

Steidle and Werth describe six experiments which provide evidence for their thesis. The key one featured 114 German undergraduates, who were seated in groups of two or three in a small room designed to simulate an office.

For the rest of the story: http://www.psmag.com/blogs/news-blog/dim-lighting-sparks-creativity-60437/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+miller-mccune%2Fmain_feed+%28Pacific+Standard+-+Main+Feed%29&utm_content=Google+Reader

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