Inside The Meltdown At America’s Most Conservative, Most Christian Political Consulting Firm.
DELAWARE, Ohio — About 30 miles north of Columbus, down the road from a Walmart and across the street from a Walmart-sized Baptist church, a brick-faced Victorian estate stands alone in a meadow of persimmons. The building blends nicely into the landscape, except for two features: the fleet of black Bentleys parked outside, and the entirely unnecessary all-caps red sign over the parking spot closest to the front door:
“RESERVED PARKING FOR REX ELSASS. UNAUTHORIZED VEHICLES TOWED AWAY.”
This is the headquarters of the largest, most combative, and perhaps most controversial band of messaging warriors in Republican politics. Their blandly named company, Strategy Group for Media, has spent more than a decade developing a slashing formula for turning the party’s right-wing rejects into members of Congress. Now there are at least 40 Republicans in Congress who have worked with the Strategy Group, which serves as a campaign and strategy clearing house for the uncompromisingly conservative wing of the congressional caucus that has been at the center of American politics since 2010.
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