Tuesday, June 4, 2013

The Future of Getting Paid to Be Healthy

Pairing financial incentives and workplace wellness programs, employers can save money, and employees can make it. 

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When a 2014 portion of the Affordable Care Act comes into effect, employers will be able to use financial rewards and penalties to encourage healthier behaviors. Last week the Obama administration released its final rules regarding these employer-based wellness programs. 

Still, critics are concerned that an annual premium adjustment isn't likely to change behavior, and will just end up penalizing those with poorer health.
The difference between the Bronze and Gold tiers can make a difference of as much as $2,400 per year for a family of four.
According to Dr. Kevin Volpp, director of the Center for Health Incentives and Behavioral Economics at the University of Pennsylvania, it isn't as simple as just paying someone for doing the right thing. People tend to respond to immediate, short-term rewards (e.g. the     satisfaction of eating one more piece of pizza) more readily than to delayed consequences (weight gain). The science of "behavioral economics" has found that when people are offered immediate incentives and penalties to do the healthy thing, they are more likely to make the right decision, sort of like having a swear jar for healthy living.

For the rest of the story: http://www.theatlantic.com/health/archive/2013/06/the-future-of-getting-paid-to-be-healthy/276461/

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