Thursday, July 25, 2013

Made in America 2.0: behind Google and Apple's sudden patriotism

Tech giants are making innovative electronics in the US again, but why?

American tech Tim Cook, Larry Page, Moto X, Eagle (Credit: TC Sottek) 
The Moto X is on its way. The long-anticipated Android phone — expected to be the first truly Google-influenced product from Motorola since Google acquired the company back in 2012 — is due to be unveiled in New York City on August 1st. Already, the physical design and basically all of the phone’s technical details have leaked. But there’s one aspect of the phone that Motorola was promoting months ahead of the leaks: that it’s made in America.

"the first smartphone ever assembled domestically."

"Available this summer, every Moto X sold in the USA will be assembled in Fort Worth, Texas, making it the first smartphone ever assembled domestically," wrote Motorola spokesperson Danielle McNally in May, following comments made to similar effect by Motorola CEO Dennis Woodside at the 2013 All Things D conference. In fact, Motorola’s assembly partner for the phone, a contract manufacturing company called Flextronics, said it planned to create 2,000 new jobs in the Fort Worth area. Even leaked images of the Moto X appear to contain a Texas flag design as the default wallpaper.
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