Thursday, July 18, 2013

The Neuroscience of Everybody's Favorite Topic

Why do people spend so much time talking about themselves?

whispering 

Human beings are social animals. We spend large portions of our waking hours communicating with others, and the possibilities for conversation are seemingly endless—we can make plans and crack jokes; reminisce about the past and dream about the future; share ideas and spread information. This ability to communicate—with almost anyone, about almost anything—has played a central role in our species’ ability to not just survive, but flourish.

How do you choose to use this immensely powerful tool—communication? Do your conversations serve as doorways to new ideas and experiences? Do they serve as tools for solving the problems of disease and famine?
 
For the rest of the story: http://www.scientificamerican.com/article.cfm?id=the-neuroscience-of-everybody-favorite-topic-themselves&utm_campaign=Digg+article+spike&utm_medium=twitter&utm_source=digg

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