Why do people spend so much time talking about themselves?
Human beings are social animals. We spend large portions
of our waking hours communicating with others, and the possibilities
for conversation are seemingly endless—we can make plans and crack
jokes; reminisce about the past and dream about the future; share ideas
and spread information. This ability to communicate—with almost anyone,
about almost anything—has played a central role in our species’ ability to not just survive, but flourish.
How do you choose to use this immensely powerful tool—communication? Do
your conversations serve as doorways to new ideas and experiences? Do
they serve as tools for solving the problems of disease and famine?
For the rest of the story: http://www.scientificamerican.com/article.cfm?id=the-neuroscience-of-everybody-favorite-topic-themselves&utm_campaign=Digg+article+spike&utm_medium=twitter&utm_source=digg
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