Wednesday, July 2, 2014

Google Is About To Take Over Your Whole Life, And You Won't Even Notice

Google's new design ethos, living on and beyond every screen, could make Google an amorphous problem solver of unimaginable scale.


“I have a weird question for you,” I stammered, sitting in a hotel room across from Matias Duarte and Jon Wiley, the Google design leads for Android and Search, respectively. As a reporter, you tend to ask a lot of stupid sounding questions, and it’s generally no big deal. But I was about to ask an extremely stupid sounding question--the type of question that, just by breathing it into the air, might out me as actually stupid, tainting every future conversation we’d have to come.

“What is Google?”

Yes, It's A Lot Of Services

The question may have been stupid, yes, but it was apropos. Google had just announced a new initiative called Material Design that promised to unify all Google products (and even third-party Android apps) under a common UX tongue. Google seemed to be morphing into something, but what?

With Material Design, Google has become a second reality inside touch-screen devices--complete with its own rules of logic and physics--and if Google has its way, it will eventually break free of touch screens to quite literally reshape the world around us.

“When you make things, you inherit thousands of years of expertise. But software design is just getting started,” Wiley had explained earlier. “We took a step back. We looked at all of the software and asked, what is this made of?”

"Google will exist, not as as "Chrome" or "Android," but a bit of information that's on just the right screen at just the right time."

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