Inside the surreal recruitment process of a legendary club—or something like it—at New York University
It all started with a Facebook message from a dead guy.
His name was Ernest Howard Crosby and his profile picture showed an old-time portrait of a man in a dapper vest sporting a bushy Civil War beard. The message came on behalf of New York University’s Eucleian Society, a literary club formed in 1832 around the same time that secret societies began sprouting up at university campuses across the country.
"The Society is interested in your potential membership and would like to invite you to learn more… Time is of the essence."
There was a link to a Facebook group that contained a long list of male undergraduates, mostly white (like me), a few Latinos and Indians, and one black guy. The list also contained the avatars of a few other dead guys, like Crosby, and the identity of the Group itself was similarly concealed beneath another guise: “Vote Arthur Watkins for Second Circuit Judge.”
The page, paired with the campaign-ready photo of an old guy holding an open book, appeared to be a 1930s-era political campaign. The comments field on the Group page was disabled, but a note in the Description section directed us to fill out a questionnaire (via Google Forms) that asked about our backgrounds, our political views, and our religious ideologies.
Before submitting to interrogation, I first searched online for any information I could uncover about the “Eucleian Society.” A Wikipedia page drew on sources from NYU’s Bobst Library and Digital Archives, as well as academic books that covered the broader topic of “secret societies in America.” The society was founded the same year instruction began at NYU, first operating out of the Main University Building, where it held oratory debates and readings. Topics under discussion spanned philosophy (“Whether humanity is naturally depraved,” Decision: Affirmative) to legal theory (“Should the capital of large moneyed corporations be limited by statute?” Decision: Negative) to romantic truths (“Resolved that adultery is the only true way to cohabit”). The names of Eucleian alumni would later grace major buildings around campus (Elmer Holmes Bobst Library, Jerome S. Coles Sports & Recreation Center) and university curricula (Gallatin School of Individualized Study).
For the rest of the story: http://www.theatlantic.com/technology/archive/2014/07/how-secret-societies-stay-hidden-on-the-internet/375113/