Friday, July 11, 2014

Marijuana demand in Colorado may be nearly a third higher than previously estimated


Adult Coloradans consume roughly 121 metric tons of marijuana a year, according to a new Colorado Department of Revenue study that estimates demand at 31 percent more than a recent projection and virtually double some outside estimates.

The study, released this week, sought to ascertain how often and how much pot is consumed by the state’s adult residents and visitors. What they found was that there are 485,000 regular adult users of marijuana, a group that accounts for roughly 9 percent of the state’s forecast 2014 population. Toss in adult residents who have used the drug in the past year and estimates of those under 21 years old who have used in the past year and that share rises to more than 15 percent of the population.

The study is unique in that, according to the authors, it’s the first to look at both demand and supply. 

Measuring supply is convenient because sales data is recorded, but it leaves out the significant role of black market, home-grown and imported marijuana. Measuring demand gives a better sense of how much of the drug is in use.

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